2010 lia sophia Conference: Jewels and News

I’m running behind on posting this. I know it and am just going to go ahead and apologize. Now, let us travel back in time about a week and a half…

In the wee early hours of June 27th, which felt even wee-er and earlier with closing The Odd Couple the night before, I met my mum and two other ladies in the McDonald’s parking lot to head out to Milwaukee for the annual lia sophia conference. A lot of the information I gathered whilst there is directly related to business, but I do have some highlight’s from the trip to share.

June 27th

We arrived in Milwaukee mid-afternoon and, being unable to check into our hotel, decided to go join the crowd in waiting for registration to open up. That may not sound like a very exciting prospect, but having been to conference previously we all knew that within our registration bags we would find treasures totally worth the wait.

Fall/Winter 2010 catalog

Multiplicity bracelet set

Nottingham necklace - the Fall/Winter Dress for Success piece

That night we met up with other ladies (and one gent) from our group and headed out to The Cheesecake Factory to celebrate my birthday (Yay!).

Mmmmm, Key Lime Mango cheesecake

July 28th

The whole bright and early thing followed through the whole trip as we headed over to the US Cellular Arena for opening session to be there when doors opened at 8am. With our coffee in hand we arrived glowing – literally. Here’s mum and I a little later in the day so you can see what I mean.

What does MORE mean to you?

Considering the color, our Zone looked pretty fab and there really was no missing us. The morning was opened up with DJ Ravi on the drums with the Maske Electric String Trio. It was pretty spectacular. Then we moved onto business and recognition. Here are some factoids that may be of interest:

In the 2009/2010 conference year lia sophia…

  • entered 439,000 shows/parties
  • had 28,000 active advisors
  • sold just under 14 million pieces of jewelry
  • was cited by the Direct seller’s Association as an industry leader in promoting ethical behavior

What’s even more exciting is what they announced for the future.

  • Updated e-vites for hostesses
  • a lia sophia YouTube channel (coming this fall)
  • the ability for hostesses to post their shows to Facebook
  • a pendant flier (much like the beloved ring page)
  • AND, the most exciting yet, a lia sophia app for iPhone and Android that will go live with the new catalog in August!!!

We also visited the new line jewelry displays, which had all of the new pieces coming out in the Fall/Winter catalog. Here are a few sneak peeks:

Sporting the Front Row bracelet, necklace and ring

Presence necklace

Empire bangle bracelet

June 29th

“You can wear as many as you want. One, two, six, seven – as many as you like – up to your elbow.”

Ellen Kiam on bracelet trends

This morning’s general session was all about the jewels. We heard from the Advisory Board, they oversee what retires and what new pieces come into the catalog; Ellen Kiam of the Kiam Collection, it’s very Chanel; and Clinton Kelly. Yep, that’s right, Clinton Kelly of TLC’s What Not to Wear was our keynote this year. I’ve actually got a whole blog post just from him that will be showing up in the next few days. I will tell you now though that he was an awesome speaker and the cheering he got from the crowd when he came on stage was almost enthusiastic enough to scare.

Elena Kiam then shared about Dress for Success and the Red Carpet Collections. So far this year lia sophia has donated over 58,000 pieces of jewelry to Dress for Success, which is a value of over 3 million dollars in jewelry. It’s a great organization and you should totally learn more about them if you aren’t already familiar with them.

On the Red Carpet and media side of things, lia sophia had over 3 billion media impressions last year, which is pretty astounding. If you’re looking for some high fashion jewelry worn by the celebs, there are a couple of Red Carpet Collections out currently and we got a sneak peak of the latest collection which will be premiering at Fashion Week in September. It’s pieces are gorgeous Art Deco/Old Hollywood inspired with a lot of rose gold.

We closed out the conference with our White Party (echoing P Diddy’s massive bash). It was quite the party with food, dancing, a museum, aquarium, fireworks AND another piece of jewelry!

Del Mar bracelet

A lightshow so close I had to lay down to watch them

Harley Davidson last year, White Party this year, what will they come up with next?

That’s all for now, but I’ll have more news, updates and Clinton Kelly showing up soon!


It has come to my attention that I’ve had some lovely visitors who came across my blog while looking for the new Fall/Winter 2010 lia sophia catalog. Welcome! Thanks for coming by and I hope you’ve enjoyed your visit. My understanding is that online catalog and the free iPhone/Android catalog app will not be available until August, but if you’re really, really anxious to see a catalog I encourage you to get in touch with a local lia sophia advisor as we should all have at least 1 in our possession. If you’re in mid/lower Michigan feel free to contact me at alainarkraus @ gmail.com, otherwise you can search by zip code/address on the lia sophia website.

You’re still welcome to contact me about jewelry, but the wait for the new catalog is over. It HAS ARRIVED and you can find it here.

Also, the lia sophia app for iPhone and Android is now LIVE and FREE for download!

If you’re just curious about the sale for next this month click here to see the August specials flyer.

For more pictures from conference see my facebook album here.

Lastly, make sure to check out the Bling Giveaway for a chance to win a piece of jewelry from the new catalog :)


5 Comments (+add yours?)

  1. Jackie Cross
    Jul 08, 2010 @ 09:40:35

    Looks like it was an amazing few days!!


  2. Krystin Lemmon
    Jul 08, 2010 @ 19:07:32

    I def. missed out! I am from the Rockford, IL area, but I moved to Nashville a week prior to the conference. Looking forward to your posts!


  3. Trackback: 5 Things I Love – Oct 4 « Something Magic
  4. Trackback: New Red Carpet Collection – la belle rose « Something Magic

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